And as Google AMP promises a lot of interactivity…. When asked marketers told Litmus that interactive email is the top email design trends. Will email marketers adopt AMP for email? What does Google AMP for Email look like?Īs Aakash Sahney the Product Manager of Gmail and Chat says: “ Developers can create more engaging, interactive, and actionable email experiences.” He shows examples and possibilities in the launch presentation: Join Me, Elliot Ross, April Mullen and Steve Tuck for the AMP for Email webinar of the year, on demand here
All pricing, products, stock levels, but also content and articles can be up to date – as they are updated at time of opening or at the click of of button. A sender can refresh the content in real time after sending. Serve dynamic real-time content in your emailsĪMP for email allows for dynamic Content. That includes purchasing, order forms & surveys, which was never possible before.Ī combination of the interactive components, Dynamic data and Form submissions, giving it endless potential to build “email applications”. Users can interact with content without leaving their inbox and without needing to click to visit a website. Complete actions from inside the emailĪMP for Email makes it possible to complete simple actions (like booking a calendar appointment or RSVP-ing an event) directly within the email. Source: Why it is time for interactive emails by dotdigital 2. Here is an example of a dropdown that changes the products shown: This is thanks to the Interactive components and AMP’s layout options, if AMP is not supported by the inbox provider, there is a graceful fallback to the normal HTML email. You can for instance add image carousels to your email, use tabs and accordions show and expand on content and offer multipage content without leaving the inbox. Offer a richer inbox experience with AMP for emailĪMP email is less constrained than traditional email, allowing senders to create a rich user experience. Serve dynamic and real-time updated content in your emails.
Allow complete actions and form submits from inside the email andģ. The core AMP for email breaks functionality breaks down into three categories:Ģ. With AMP for email your email shows app-like behavior, we are only used to sesing on dynamic websites. This dynamic email format provides a subset of AMPHMTL (Accelerated Mobile Pages). What is AMP for Email?ĪMP for email is a framework to add interactivity inside email emails messages. But what is AMP for Email? How do we use AMP Email? and what can it do? Read on partner. It is fun and exciting and it’s called: AMP for email. Oh yeah, it’s something interactive in your inbox.